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AdWords set to roll out parental status targeting
DadWords? Google has confirmed it is rolling out a parental targeting feature in the US. First spotted by WordStream’s Larry Kim, the new Parental Status tab appears in the AdWords dashboard. It...
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Google orders censorship of explicit album covers
Google Advisory: Explicit Content Google has asked a music website to censor album covers that could be deemed ‘explicit’. The request was made to Drowned in Sound, an award-winning site that brought...
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Google AdWords gets two game changing updates
Look who’s calling Google has released Website Call Conversions, an update to its AdWords service that allows advertisers to track the number of people who are making calls after clicking on a Google...
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AdWords announces new Callouts ad extension
Appealing to customers Google has launched a new Callouts text extension for search ads. Announced in a blog post yesterday, Callouts are an extra line of text in PPC ads that enable the advertiser to...
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Is it time for a fresh look at PPC management fees?
If you outsource the management of your pay per click campaigns to an agency, how do you pay them for it? Chances are, you pay for management via the ‘percentage of spend’ model, where the agency...
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Five PPC tips from Google and theEword
theEword teamed up with Google today to present a seminar looking ahead to 2015, packed with advice on how businesses can make the most of paid search and other Google platforms as we move into the...
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New Bing policy removes phone numbers from ad copy
Microsoft has announced a change in Bing Ads that stops pay per click (PPC) marketers from being be able to display telephone numbers in the ad copy. The editorial change was revealed on Tuesday and is...
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Banned: Google removes 524 million ads
Google has released its yearly review Fighting Bad Advertising Practices. In this it reports to have disabled over 524 million ads and banned over 214,000 advertisers from its search results during...
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Google adds ‘call-only’ option to AdWords
Google has introduced a ‘call-only’ option to AdWords. These adverts can be added to advertisers’ existing campaigns, or they can launch a call-only campaign. When a Google user clicks on a call-only...
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Google launches AdWords Android app
Yesterday Google introduced its first AdWords app for Android systems. It is intended to provide advertisers with an accompaniment to their desktop accounts. Google has called the app “an easy way to...
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Digital Marketing: Making the Customer Journey Easier
No matter what your products or services are, tapping into the way your customers think is central to any marketing campaign. Attracting their attention, encouraging their efforts to make a purchase,...
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How You Can Take Customers There with PPC
You’re really proud of your company – you sell lovingly-planned holidays to the most beautiful, undiscovered areas of the world, your website is perhaps the most perfectly-designed to ever grace the...
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Seasonality and PPC – three things you MUST consider
When you’re walking the dog, should you wear a pair of shorts and a t-shirt? Or will you opt for woolly mittens and a scarf? Whilst these are important matters, it’s not just these decisions that the...
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Google paid search update: no more ads on the right side of desktop searches
PPC is changing. In a big shake up to current Google ad search results across the globe, there will no longer be ads on the right side of desktop searches. Now, we know how daunting it can be when...
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Is it time for a fresh look at PPC management fees?
If you outsource the management of your pay per click campaigns to an agency, how do you pay them for it? Chances are, you pay for management via the ‘percentage of spend’ model, where the agency...
View ArticleClik here to view.
Five PPC tips from Google and theEword
theEword teamed up with Google today to present a seminar looking ahead to 2015, packed with advice on how businesses can make the most of paid search and other Google platforms as we move into the...
View ArticleNew Bing policy removes phone numbers from ad copy
Microsoft has announced a change in Bing Ads that stops pay per click (PPC) marketers from being be able to display telephone numbers in the ad copy. The editorial change was revealed on Tuesday and is...
View ArticleBanned: Google removes 524 million ads
Google has released its yearly review Fighting Bad Advertising Practices. In this it reports to have disabled over 524 million ads and banned over 214,000 advertisers from its search results during...
View ArticleGoogle adds ‘call-only’ option to AdWords
Google has introduced a ‘call-only’ option to AdWords. These adverts can be added to advertisers’ existing campaigns, or they can launch a call-only campaign. When a Google user clicks on a call-only...
View ArticleGoogle launches AdWords Android app
Yesterday Google introduced its first AdWords app for Android systems. It is intended to provide advertisers with an accompaniment to their desktop accounts. Google has called the app “an easy way to...
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